At its core the Jive Apps Market is a marketplace where customers can install and buy applications both from Jive Apps partners. As the manager of this market, Jive's goal is to make selling and buying a Jive app as simple as possible. This tutorial offers a basic understanding of how to sell an app today as well as how best to think about app pricing decisions.
How The Jive Platform Is Sold
The Jive Apps Market is, of course, syndicated within the main Jive software platform (for more details see An Introduction To The Jive Apps Market). It is helpful to start with an understanding of how the platform is sold today.
Each Jive instance is built on one of two platforms, Jive Engage Employees or Jive Engage Customers. Both of these platforms are sold as a yearly or multi-yearly subscription. Depending on the platform these subscriptions are invoiced based on:
- Number of users: The Engage Employees platform is intended to serve corporations' employee collaboration and engagement needs and as such is sold by the number of named users. Typical use cases include corporate communications, team collaboration, expertise location, and sales enablement. The primary activity is employee to employee collaboration.
- Pageviews: The Engage Customers platform is intended to serve corporations' customer marketing and management efforts and as such is sold by the number of pageviews. Typical use cases include customer support, brand marketing, and partner management. The primary activity is employee to customer collaboration.
How Jive Apps Are Sold Today
The first decision any Jive Apps partner must make is if whether to charge for their Jive App. Some of our Jive Apps partners, such as Tungle, have decided to offer their applications for free. When submitting your application to Jive, all you need to do to take advantage of this option is to set the Jive App as "free."
If you decide to charge for your Jive App, there are a few more options available to you and some specifics to keep in mind:
- All Jive Apps are sold as a subscription just like the Jive platform. There are no perpetual Jive App licenses.
- Jive manages the billing and collections process. There is no need to build or invoke any purchasing infrastructure whatsoever. Jive sells the Jive App on your behalf and manages all the specifics of doing so.
- You will be selling both to individuals and to enterprise buyers who will buy on behalf of others. That you can and will sell to both is one of the most powerful aspects of the Jive Apps Market.
- All Jive Apps have a mandatory 30 day free trial period, regardless of how they are purchased. This, like the rest of the billing and collections process, is managed by Jive and does not require any effort on your part as the Jive Apps partner.
- Finally, customers may purchase via credit or debit card or, if authorized, via purchase order. In all cases, Jive collects payment on your behalf.
Today there are three ways that customers may buy your Jive App:
|Purchase Model||Description||Purchase method|
|Single User Per Month||In this model, any individual registered on the Jive instance may choose to purchase your app on a monthly basis. The user pays for the application in advance and will be automatically renewed each month up to cancellation.||Credit or debit card|
|Multiple Users Per Month||This is a variation of the single user purchase, where the user buys two or more app seats and distributes them to individuals for use. Again, the buyer pays in advance and will automatically renew each seat each month unless they choose to cancel.||Credit or debit card|
Per Community Per Year
In this model, a Jive instance administrator may purchase an app on behalf of the entire community of users. The application is paid for upfront for an entire year and does not automatically renew at the end of the term.
Here each user of the Jive instance may make use of the app at no additional charge. The price is independent of the number of users within the community.
Credit or debit card or purchase order
In addition to declaring a "per community per year" price up front, Jive App partners have the option of negotiating a discount to this price on any given community.
Setting A Price
Setting a price for your Jive app is a simple step in the app submission process (Submitting And Updating Your App).
After you set a price, it's visible in your Jive Apps Market listing. Below are two views of the same app, first for an individual user, and second for an administrator. In this case the Jive Apps partner has chosen to list a per-community price.
Individual User View
Within your Jive Apps Market listing a user has access to the standard Jive Apps Market End User License Agreement. This EULA governs the terms under which the Jive Apps partner delivers the app to the end user - whether individual or administrator.
For more details on the purchase process, see our tutorial: An Introduction To The Jive Apps Market
Bringing Your Existing Sales Model To The Jive Apps Market
Many Jive Apps Partners, of course, already sell their application stand-alone or in other apps markets. Bringing your app to the Jive platform should be relatively straightforward and we expect to make it even easier over time. However there are a few things to consider as you make pricing decisions for your app:
- Decide what level of service you would like to offer. Many apps today are sold in several different configurations -- such as free, basic, pro, enterprise and so on. Today the Jive Apps Market supports just one level of service per application. We will be releasing support for in-app upgrades over time, however for now you will need to choose a single level of service per application.
- There is no user bundling in the Jive Apps Market. Since many enterprise apps require more than one person working collaboratively, a common strategy for software vendors is to bundle groups of users together -- such as '$29.99 a month for up to 10 users'. This pricing model is not supported in the Jive Apps Market. While users can buy more than one seat at a time, there is no requirement to purchase set numbers of seats.
- Jive users will be natually grouped for you. When a user accesses your application you will receive not only a unique identifier for the user, but also a unique identifier for the Jive Community from which the user originates. This means that you will be able to more efficiently group together users from the same Jive Community and better facilitate any collaboration features in your app. Additionally, if you make use of the Jive Apps Framework people picker, you can enable these users to easily invite their colleagues to purchase and install you app as well (Jive People Picker API).
- Budget time for integrating your user provisioning model with Jive. Each and every user Jive authorizes to access your Jive App will be a licensed user. This means that most app partners with existing apps will need to bypass some portion of their existing user provisioning process.
Over time Jive expects to add additional purchase models to the Jive Apps Market. Please let us know what you would like to see, and please ask any questions you may have in the community!